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The Coastal
  • Development
    Building Up Jax - Jacksonville Construction and Development Updates Each Saturday

    Building Up Jax: South Moon Under coming to SJTC

    Building Up Jax - Jacksonville Construction and Development Updates Each Saturday

    Building Up Jax: Capriotti’s Sandwich Shop coming to Mandarin

    Building Up Jax - Jacksonville Construction and Development Updates Each Saturday

    Building Up Jax: Scramblers coming to Deerwood, Lakewood

    Building Up Jax - Jacksonville Construction and Development Updates Each Saturday

    Building Up Jax: Gucci to SJTC; Taverna debuting new concept

    Building Up Jax - Jacksonville Construction and Development Updates Each Saturday

    Building Up Jax: Dolly Llama to PVB; Lowe’s, Wawa to CR-210

    Building Up Jax - Jacksonville Construction and Development Updates Each Saturday

    Building Up Jax: Vestcor planning Lofts at San Marco East

    Building Up Jax - Jacksonville Construction and Development Updates Each Saturday

    Building Up Jax: Rockler Woodworking coming to SJTC

    Building Up Jax - Jacksonville Construction and Development Updates Each Saturday

    Building Up Jax: Sportsman’s Warehouse coming to River City Marketplace

    Building Up Jax - Jacksonville Construction and Development Updates Each Saturday

    Building Up Jax: Tesla expanding its local presence

  • History
    • All
    • Jax Evolved
    Florida Times-Union building

    Story of a Building: The Florida Times-Union Building

    Edgewood Bakery

    Remembering Edgewood Bakery: Once a Murray Hill Staple, Now an Empty Building

    jacksonville university

    A Brief History of Jacksonville University

    history of Ed wAters College

    A Brief History of Edward Waters College

    Worman's bAKERY AND DELI

    Remembering Worman’s Bakery and Deli

    Before Normandy Mall, There Was the Loew’s Normandy Drive-In Theatre

    Before Normandy Mall, There Was the Loew’s Normandy Drive-In Theatre

    Green Turtle Restaurant in Jacksonville, fl

    Remembering Joe Adeeb’s Green Turtle Restaurant

    San Marco Theater, San Marco, Jacksonville, FL

    Story of a Building: San Marco Theatre

    Sun-Ray Cinema building Five Points Jacksonville FL

    Story of a Building: Sun-Ray Cinema Building

  • Jax Evolved
    VyStar at 100 West Bay Street, Jacksonville, FL

    JAX EVOLVED: VyStar Reinvigorates the Former Life of the South Building

    JAX EVOLVED: San Marco Preservation Society Now Occupies South Jacksonville City Hall

    JAX EVOLVED: San Marco Preservation Society Now Occupies South Jacksonville City Hall

    Old St. Luke's Hospital jacksonville fl

    JAX EVOLVED: Old St. Luke’s Hospital Building Now Houses Jacksonville Historical Society

    Paul Davis Restoration, formerly Chevrolet Parts Depot, Springfield, Jacksonville, FL

    JAX EVOLVED: Paul Davis Restoration Gives Life to Old Chevrolet Parts Depot

    Old St. Andrew's Church building, Jacksonville, FL

    JAX EVOLVED: Old St. Andrew’s Church Building

    Novel Coworking / Groover-Stewart Drug Company Building, 25 N. Market Street, Jacksonville, FL - Image copyright 2020 Google

    JAX EVOLVED: Groover-Stewart Drug Company Building Now Houses Novel Coworking

    Dyal-Upchurch Building, Jacksonville, FL

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    JAX EVOLVED: The Barnett’s Long Journey to Redevelopment

    JAX EVOLVED: Brewster Hospital to North Florida Land Trust, LaVilla, Jacksonville, FL

    JAX EVOLVED: From Brewster Hospital to North Florida Land Trust

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Project Spotlight: Laura Street Trio

by The Coastal
May 26, 2021
in Development
Project Spotlight: Laura Street Trio

Rendering by Dasher Hurst

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After years of proposals and decades of inactivity, work is expected to begin later this year on a marquee Laura Street Trio adaptive reuse project. It’s a project you’ve likely heard about before, but you may have missed out on some of the finer details.

The project entails redeveloping three key historic buildings – the Florida National Bank building at 51 W. Forsyth Street, the Bisbee building at 47 W. Forsyth Street, and the Florida Life Insurance building at 117 N. Laura Street – into a single, 145-room Marriott Autograph Hotel. The three interconnected buildings will be further connected by new construction that ties together the complex into a single hotel property.

The three buildings, long known as the Laura Trio, were originally developed between 1902 and 1912 and at one point were all occupied by a single company, Florida National Bank. All three have sat vacant for the past few decades and are currently in poor condition.

Laura Street Trio, Jacksonville, FL

The hotel project would reimagine the Florida National Bank building – also known as the Marble Bank building – as an upscale restaurant to be operated by the hotel, featuring mezzanine and basement seating as well as a basement wine cellar. The Bisbee building will house 56 hotel rooms, a second-floor conference room, and a ground-floor retail bodega. The Florida Life Insurance building, the youngest of the three, will feature 35 hotel rooms, a second-floor fitness and media center, a ground-floor lobby, and a movie theater in the basement.

All three buildings are listed on the National Register of Historic Places and will thus be remodeled in accordance with federal preservation standards. Former architectural elements of the original Florida Life building which were demolished in 1993 will be reconstructed as part of the project as well.

A newly-constructed addition will then add 54 more hotel rooms and expanded lobby space.

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The project is led by locally-based SouthEast Development Group. The development company, led by Steve Atkins, was also behind the redevelopment of the nearby Barnett National Bank building. It has been seeking to redevelop the structures for the better part of a decade, having originally proposed it as a Courtyard Marriott hotel project years ago. Dasher Hurst, also locally-based, is the project architect.

To fund the project, which is estimated to cost $70.4 million, SouthEast Group is seeking just under $25 million in city funding, including tax credits and historic preservation grants – for which it has received approval from Downtown Investment Authority.

Once completed, the hotel will be managed by Winegardner & Hammons – a role it committed to as early as 2014.

The project was originally expected to include the construction of a parking garage on the opposite side of Forsyth Street. That garage will still be built, but it will be developed by VyStar Credit Union instead – and will also serve the adjacent downtown VyStar campus.

When finished, the project would become downtown Jax’s biggest adaptive reuse project to date and could act as a catalyst for the central business district, which enjoys relatively high occupancy rates but currently has little to offer outside of office towers.

A world-class hotel that makes use of three of the city’s nicest historic structures – and activates the ground floor of three long-vacant buildings along a key stretch of Laura Street – has transformative potential for downtown Jacksonville.

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The Coastal is a local magazine in Jacksonville, FL, founded in 2015 to bring you stories about the past, present, and future of the First Coast.

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