The Coastal is a local magazine in Jacksonville, FL, that provides interesting stories, updates, and commentary on the past, present, and future of the greater Jacksonville area. Our popular weekly article series, Building Up Jax, is posted each Saturday and recaps the most significant development news from around the Jacksonville and northern St. Johns County communities. Other features include our Jax Evolved article series, where we highlight adaptive reuse projects involving local historic buildings, and our Hidden Gems series where we highlight lesser-known local institutions.

The Coastal was founded in late 2015 with the goal of providing detailed coverage of everything that makes Jacksonville an amazing city, as well as what can make it better in the future. The magazine launched on December 1, 2015, and has grown steadily since then, reaching hundreds of thousands of Jax and northern St. Johns County residents.

Our parent company, Cowford Media, was formed as The Coastal Jacksonville LLC. We remain 100% local and 100% independent.

Any media or advertising inquiries in regards to The Coastal should be directed to info@thecoastal.com.


Nathan Woods



Nathan Woods has lived in Jacksonville since he was two years old. A Bolles School and Florida State University graduate, Nathan launched The Coastal in late 2015 aiming to provide a voice to a new generation of Jacksonville residents, and to promote unity and development within the area.

He and his team have since become vocal advocates for smart development, historic preservation, adaptive reuse, and appreciation of local culture.

When not working on The Coastal, Nathan enjoys writing, drawing, playing basketball, and spending time with his wife Kim, his daughter Ryan, and dog Jaylen.


The Coastal welcomes your feedback on any and all matters. This includes media requests, advertising inquiries, sponsorship offers, editorial comments, and any other questions or concerns. Please email us at info@thecoastal.com to get in touch with us.