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The Coastal
  • Development
    Building Up Jax - Jacksonville Construction and Development Updates Each Saturday

    Building Up Jax: MOSH releases new Northbank renderings

    Building Up Jax - Jacksonville Construction and Development Updates Each Saturday

    Building Up Jax: Whataburger adding third new Jax location

    Building Up Jax - Jacksonville Construction and Development Updates Each Saturday

    Building Up Jax: Whataburger now open in St. Johns, coming soon in Middleburg

    Building Up Jax - Jacksonville Construction and Development Updates Each Saturday

    Building Up Jax: East San Marco tenants revealed

    Building Up Jax - Jacksonville Construction and Development Updates Each Saturday

    Building Up Jax: Homespun Kitchen expanding to Riverside

    Building Up Jax - Jacksonville Construction and Development Updates Each Saturday

    Building Up Jax: Vagabond Coffee joining VyStar Tower; Dreamette to Springfield

    Building Up Jax - Jacksonville Construction and Development Updates Each Saturday

    Building Up Jax: Great Greek nears St. Johns opening; Hwy 55 Burgers coming to Westside

    Building Up Jax - Jacksonville Construction and Development Updates Each Saturday

    Building Up Jax: Purple Roots now open at Tinseltown

    Building Up Jax - Jacksonville Construction and Development Updates Each Saturday

    Building Up Jax: Fire museum on the move; Dreamette to San Marco

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    Florida Times-Union building

    Story of a Building: The Florida Times-Union Building

    Edgewood Bakery

    Remembering Edgewood Bakery: Once a Murray Hill Staple, Now an Empty Building

    jacksonville university

    A Brief History of Jacksonville University

    history of Ed wAters College

    A Brief History of Edward Waters College

    Worman's bAKERY AND DELI

    Remembering Worman’s Bakery and Deli

    Before Normandy Mall, There Was the Loew’s Normandy Drive-In Theatre

    Before Normandy Mall, There Was the Loew’s Normandy Drive-In Theatre

    Green Turtle Restaurant in Jacksonville, fl

    Remembering Joe Adeeb’s Green Turtle Restaurant

    San Marco Theater, San Marco, Jacksonville, FL

    Story of a Building: San Marco Theatre

    Sun-Ray Cinema building Five Points Jacksonville FL

    Story of a Building: Sun-Ray Cinema Building

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    VyStar at 100 West Bay Street, Jacksonville, FL

    JAX EVOLVED: VyStar Reinvigorates the Former Life of the South Building

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    JAX EVOLVED: San Marco Preservation Society Now Occupies South Jacksonville City Hall

    Old St. Luke's Hospital jacksonville fl

    JAX EVOLVED: Old St. Luke’s Hospital Building Now Houses Jacksonville Historical Society

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    JAX EVOLVED: Paul Davis Restoration Gives Life to Old Chevrolet Parts Depot

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    Novel Coworking / Groover-Stewart Drug Company Building, 25 N. Market Street, Jacksonville, FL - Image copyright 2020 Google

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    JAX EVOLVED: Brewster Hospital to North Florida Land Trust, LaVilla, Jacksonville, FL

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The Coastal
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Firebirds Isn’t Your Average Town Center Chain Restaurant

by The Coastal
November 2, 2017
in Featured, Restaurants
Firebirds - photo by Deremer Studios

Photo by Deremer Studios

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Attention to detail.

These are the words that come to mind when trying to describe the dining experience at Firebirds Wood Fired Grill, the newest addition to the ever-growing slate of restaurants at St. Johns Town Center.

It’s what’s immediately most noticeable about the restaurant – and what may ultimately help it distinguish itself amongst the herd of new additions.

The location at The Strand within the Town Center marks Firebirds’ first entry into the Jacksonville market – and just its second location in the state of Florida. (A third Florida restaurant is listed as “coming soon” on the company website.)

The Jax location features a reworked interior design, which was developed with the help of Charlotte-based firm starrdesign. It’s got a very classy, elegant atmosphere to it. The bar area, branded as the FIREBAR, is clearly a major point of pride for the chain and lights up the dining area.

Firebirds - photo by Deremer Studios
The FIREBAR is… intense. (Photo by Deremer Studios)

But aside from the carefully sculpted design, the chain’s attention to detail shows up most on the plate.

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We were able to sample appetizers, entrees, and a dessert during the restaurant’s training event this past Monday. Simply put, it doesn’t disappoint – from classics like onion rings complemented by a tasty ranch dip, to well-assembled entrees such as our personal favorite, the Firebirds Chicken Pasta.

In addition to what we sampled, the menu features a wide variety of steak, chicken, and seafood dishes. The food is fresh, the portions are generous, and the service – at least on training night – was impeccable.

And for wine lovers, the restaurant has an extensive wine menu, with glasses and bottles both half-off on Mondays as well.

Overall, the restaurant gives off a vibe of an elegant, upscale eatery – something that, for all its strengths, the Town Center has never quite had before. And as much as we love focusing on local business, it’s worth appreciating a national chain that gets it right as well.

Tags: town center
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The Coastal is a local magazine in Jacksonville, FL, founded in 2015 to bring you stories about the past, present, and future of the First Coast.

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