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The Coastal
  • Development
    Building Up Jax - Jacksonville Construction and Development Updates Each Saturday

    Building Up Jax: South Moon Under coming to SJTC

    Building Up Jax - Jacksonville Construction and Development Updates Each Saturday

    Building Up Jax: Capriotti’s Sandwich Shop coming to Mandarin

    Building Up Jax - Jacksonville Construction and Development Updates Each Saturday

    Building Up Jax: Scramblers coming to Deerwood, Lakewood

    Building Up Jax - Jacksonville Construction and Development Updates Each Saturday

    Building Up Jax: Gucci to SJTC; Taverna debuting new concept

    Building Up Jax - Jacksonville Construction and Development Updates Each Saturday

    Building Up Jax: Dolly Llama to PVB; Lowe’s, Wawa to CR-210

    Building Up Jax - Jacksonville Construction and Development Updates Each Saturday

    Building Up Jax: Vestcor planning Lofts at San Marco East

    Building Up Jax - Jacksonville Construction and Development Updates Each Saturday

    Building Up Jax: Rockler Woodworking coming to SJTC

    Building Up Jax - Jacksonville Construction and Development Updates Each Saturday

    Building Up Jax: Sportsman’s Warehouse coming to River City Marketplace

    Building Up Jax - Jacksonville Construction and Development Updates Each Saturday

    Building Up Jax: Tesla expanding its local presence

  • History
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    Florida Times-Union building

    Story of a Building: The Florida Times-Union Building

    Edgewood Bakery

    Remembering Edgewood Bakery: Once a Murray Hill Staple, Now an Empty Building

    jacksonville university

    A Brief History of Jacksonville University

    history of Ed wAters College

    A Brief History of Edward Waters College

    Worman's bAKERY AND DELI

    Remembering Worman’s Bakery and Deli

    Before Normandy Mall, There Was the Loew’s Normandy Drive-In Theatre

    Before Normandy Mall, There Was the Loew’s Normandy Drive-In Theatre

    Green Turtle Restaurant in Jacksonville, fl

    Remembering Joe Adeeb’s Green Turtle Restaurant

    San Marco Theater, San Marco, Jacksonville, FL

    Story of a Building: San Marco Theatre

    Sun-Ray Cinema building Five Points Jacksonville FL

    Story of a Building: Sun-Ray Cinema Building

  • Jax Evolved
    VyStar at 100 West Bay Street, Jacksonville, FL

    JAX EVOLVED: VyStar Reinvigorates the Former Life of the South Building

    JAX EVOLVED: San Marco Preservation Society Now Occupies South Jacksonville City Hall

    JAX EVOLVED: San Marco Preservation Society Now Occupies South Jacksonville City Hall

    Old St. Luke's Hospital jacksonville fl

    JAX EVOLVED: Old St. Luke’s Hospital Building Now Houses Jacksonville Historical Society

    Paul Davis Restoration, formerly Chevrolet Parts Depot, Springfield, Jacksonville, FL

    JAX EVOLVED: Paul Davis Restoration Gives Life to Old Chevrolet Parts Depot

    Old St. Andrew's Church building, Jacksonville, FL

    JAX EVOLVED: Old St. Andrew’s Church Building

    Novel Coworking / Groover-Stewart Drug Company Building, 25 N. Market Street, Jacksonville, FL - Image copyright 2020 Google

    JAX EVOLVED: Groover-Stewart Drug Company Building Now Houses Novel Coworking

    Dyal-Upchurch Building, Jacksonville, FL

    JAX EVOLVED: Downtown Jacksonville Adaptive Reuse Collection

    The Barnett, Jacksonville, FL

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    JAX EVOLVED: Brewster Hospital to North Florida Land Trust, LaVilla, Jacksonville, FL

    JAX EVOLVED: From Brewster Hospital to North Florida Land Trust

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      Local Producer Alex Moye Releases New Album, “All I Need”

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We Hate That We Sort of Like the “Jacksonville Jumbo Shrimp”

by The Coastal
November 4, 2016
in Featured, News, Sports
Jacksonville Jumbo Shrimp: Yay or Nay?
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Earlier this week, Suns owner Ken Babby announced that he was changing the team’s name to “Jumbo Shrimp”.

After everyone confirmed via Google search that it wasn’t a hoax, the move was met with widespread ridicule. Many Suns fans were enraged; the team had been known as the Suns for all but five years since 1962. (For those five years in the mid to late 80s, they were the Jacksonville Expos.)

We felt the same way – what the hell was Babby thinking? How could this ever be a good idea?

Then the press conference to announce the move aired later that morning, and the logo and uniforms were revealed.

And… they actually look pretty nice.

It was no secret that the Suns’ uniforms needed a revamp, and now they’ve gotten a major one. The new branding emphasizes the city strongly, from the subtle water features alluding to the St. Johns River to the alternate Bold City uniforms the team will wear for some home games.

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Jumbo Shrimp uniforms

The angry little shrimp is even shaped like a J, for Jacksonville.

Obviously they’re not perfect. The red on that Bold City alternate is a little strong, and the shrimp does look pretty ridiculous. One of the alternate logos looks a little bit like an angry piece of shrimp humping the state of Florida. It can’t all be perfect.

While the move may seem strange, it isn’t unusual for minor league baseball. Think about it – over the years, the Suns played opponents with names such as the Shuckers, the Confederate Yankees, and the Blue Wahoos.

For some reason, Babby really likes these weird names. He bought the Indians’ Double-A affliate, the Akron Aeros, and turned them into the RubberDucks.

Apparently this resulted in a large attendance spike, but this may have been the result of a ballpark remodel that happened around the same time.

Plus, the Suns/Jumbo Shrimp have rarely struggled with attendance.

We’ll find out next season how the rebranding affects the team. No matter how ridiculous the name may be, the actual design of the rebrand is encouraging and really does at least attempt to embody Jacksonville. Maybe the name will grow on us.

Let us know what you think by voting in the poll below. Are you on board with the Jumbo Shrimp?

https://www.wedgies.com/question/what-do-you-think-of-the-jacksonville-jumbo-shrimp-name-changelogoconcept-pkzp7kw4jj

 

Tags: baseballjumbo shrimppollsuns
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The Coastal is a local magazine in Jacksonville, FL, founded in 2015 to bring you stories about the past, present, and future of the First Coast.

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