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The Coastal
  • Development
    Building Up Jax - Jacksonville Construction and Development Updates Each Saturday

    Building Up Jax: South Moon Under coming to SJTC

    Building Up Jax - Jacksonville Construction and Development Updates Each Saturday

    Building Up Jax: Capriotti’s Sandwich Shop coming to Mandarin

    Building Up Jax - Jacksonville Construction and Development Updates Each Saturday

    Building Up Jax: Scramblers coming to Deerwood, Lakewood

    Building Up Jax - Jacksonville Construction and Development Updates Each Saturday

    Building Up Jax: Gucci to SJTC; Taverna debuting new concept

    Building Up Jax - Jacksonville Construction and Development Updates Each Saturday

    Building Up Jax: Dolly Llama to PVB; Lowe’s, Wawa to CR-210

    Building Up Jax - Jacksonville Construction and Development Updates Each Saturday

    Building Up Jax: Vestcor planning Lofts at San Marco East

    Building Up Jax - Jacksonville Construction and Development Updates Each Saturday

    Building Up Jax: Rockler Woodworking coming to SJTC

    Building Up Jax - Jacksonville Construction and Development Updates Each Saturday

    Building Up Jax: Sportsman’s Warehouse coming to River City Marketplace

    Building Up Jax - Jacksonville Construction and Development Updates Each Saturday

    Building Up Jax: Tesla expanding its local presence

  • History
    • All
    • Jax Evolved
    Florida Times-Union building

    Story of a Building: The Florida Times-Union Building

    Edgewood Bakery

    Remembering Edgewood Bakery: Once a Murray Hill Staple, Now an Empty Building

    jacksonville university

    A Brief History of Jacksonville University

    history of Ed wAters College

    A Brief History of Edward Waters College

    Worman's bAKERY AND DELI

    Remembering Worman’s Bakery and Deli

    Before Normandy Mall, There Was the Loew’s Normandy Drive-In Theatre

    Before Normandy Mall, There Was the Loew’s Normandy Drive-In Theatre

    Green Turtle Restaurant in Jacksonville, fl

    Remembering Joe Adeeb’s Green Turtle Restaurant

    San Marco Theater, San Marco, Jacksonville, FL

    Story of a Building: San Marco Theatre

    Sun-Ray Cinema building Five Points Jacksonville FL

    Story of a Building: Sun-Ray Cinema Building

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    JAX EVOLVED: San Marco Preservation Society Now Occupies South Jacksonville City Hall

    JAX EVOLVED: San Marco Preservation Society Now Occupies South Jacksonville City Hall

    Old St. Luke's Hospital jacksonville fl

    JAX EVOLVED: Old St. Luke’s Hospital Building Now Houses Jacksonville Historical Society

    Paul Davis Restoration, formerly Chevrolet Parts Depot, Springfield, Jacksonville, FL

    JAX EVOLVED: Paul Davis Restoration Gives Life to Old Chevrolet Parts Depot

    Old St. Andrew's Church building, Jacksonville, FL

    JAX EVOLVED: Old St. Andrew’s Church Building

    Novel Coworking / Groover-Stewart Drug Company Building, 25 N. Market Street, Jacksonville, FL - Image copyright 2020 Google

    JAX EVOLVED: Groover-Stewart Drug Company Building Now Houses Novel Coworking

    Dyal-Upchurch Building, Jacksonville, FL

    JAX EVOLVED: Downtown Jacksonville Adaptive Reuse Collection

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    JAX EVOLVED: The Barnett’s Long Journey to Redevelopment

    JAX EVOLVED: Brewster Hospital to North Florida Land Trust, LaVilla, Jacksonville, FL

    JAX EVOLVED: From Brewster Hospital to North Florida Land Trust

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      Local Producer Alex Moye Releases New Album, “All I Need”

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Macy’s and Jacksonville: An Unrequited Love Story

by The Coastal
November 30, 2015 - Updated on July 25, 2016
in Culture, Editor's Picks, Featured, News, Shopping, Why Jax
Macy's department store in New York City
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The Jacksonville retail market has expanded vastly in recent years. Since the turn of the millennium, brands such as Nordstrom, Apple, Microsoft, Trader Joe’s, and many more have made their way into the First Coast area. IKEA is coming in 2016, with rumblings of Wawa and others coming soon as well.

Through all this growth, however, one sought-after brand remains absent: the popular department store Macy’s.

Jacksonville residents have long sought after their own Macy’s location. The nearest Macy’s resides in Gainesville, over seventy miles away from the center of Jacksonville. Tallahassee and Daytona Beach also have Macy’s locations in their malls, despite all having significantly smaller markets.

What’s more frustrating, still, is that Jacksonville has long been on the radar for potential expansion. Once upon a time, former Macy’s subsidiary Burdines (now merged into the brand entirely) signed on to become one of three anchor stores in a mall project that ultimately succumbed to the rival Avenues Mall.

A lull in interest in the Jacksonville market followed, but hopes were renewed in the mid-2000s with the development of the now-dominant St. John’s Town Center. While the store was not listed, or present, in the outdoor mall’s original plans, rumors were floated that future expansions would include anchors such as Neiman Marcus (still rumored as a future expansion possibility), Nordstrom (opened in 2014), and of course Macy’s.

Adding further fuel to the speculation, Macy’s senior vice president of marketing Carey Watson told the Florida Times-Union in late 2004 that “Jacksonville is the single biggest opportunity for us in Florida.” Soon, Macy’s would begin running television ads on local stations in the First Coast area despite still having no solid plans for developing a store nearby.

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And yet, here we are in 2015 and still there is no sign of Macy’s coming to Jacksonville. The future doesn’t look too promising, either — Macy’s announced the closure of 14 stores in January 2015, and will close up to 40 more in the next calendar year. We also live in a time where department stores as a whole are on the decline, as companies are timid about the idea of expanding their physical presence in an age where online sales are becoming more dominant each year.

Jacksonville residents have long considered the addition of Macy’s as a potential badge of legitimacy to the First Coast market. However, with the brand struggling and others like IKEA now adding to the ever-growing cast of brands present in the area, perhaps it is time we realize that we shouldn’t be clamoring for Macy’s; they should be clamoring for us.

For more information about Macy’s, or to write them an email politely asking them about coming to Jacksonville, visit their website at macys.com.

Tags: macysmallsshopping
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The Coastal is a local magazine in Jacksonville, FL, founded in 2015 to bring you stories about the past, present, and future of the First Coast.

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