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  • Development
    Building Up Jax - Jacksonville Construction and Development Updates Each Saturday

    Building Up Jax: South Moon Under coming to SJTC

    Building Up Jax - Jacksonville Construction and Development Updates Each Saturday

    Building Up Jax: Capriotti’s Sandwich Shop coming to Mandarin

    Building Up Jax - Jacksonville Construction and Development Updates Each Saturday

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    Building Up Jax - Jacksonville Construction and Development Updates Each Saturday

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    Building Up Jax - Jacksonville Construction and Development Updates Each Saturday

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    Building Up Jax - Jacksonville Construction and Development Updates Each Saturday

    Building Up Jax: Vestcor planning Lofts at San Marco East

    Building Up Jax - Jacksonville Construction and Development Updates Each Saturday

    Building Up Jax: Rockler Woodworking coming to SJTC

    Building Up Jax - Jacksonville Construction and Development Updates Each Saturday

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    Building Up Jax - Jacksonville Construction and Development Updates Each Saturday

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    Edgewood Bakery

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    San Marco Theater, San Marco, Jacksonville, FL

    Story of a Building: San Marco Theatre

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    JAX EVOLVED: San Marco Preservation Society Now Occupies South Jacksonville City Hall

    JAX EVOLVED: San Marco Preservation Society Now Occupies South Jacksonville City Hall

    Old St. Luke's Hospital jacksonville fl

    JAX EVOLVED: Old St. Luke’s Hospital Building Now Houses Jacksonville Historical Society

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    JAX EVOLVED: Paul Davis Restoration Gives Life to Old Chevrolet Parts Depot

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    Novel Coworking / Groover-Stewart Drug Company Building, 25 N. Market Street, Jacksonville, FL - Image copyright 2020 Google

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Remembering Elvis Presley’s Performance at the Florida Theatre

by The Coastal
March 25, 2020 - Updated on June 15, 2020
in History, Music
Elvis Presley in Jacksonville, FL
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During the mid-1950s, a young man named Elvis Presley rose to stardom thanks to his musical talents and flare for provocative showmanship.

But it was the latter that almost derailed one of his very first indoor concerts, held here in Jacksonville.

Presley had previously played an outdoor show at the Gator Bowl in 1955, and in 1956 he was scheduled to return to Jax for a show at the Florida Theatre. But in the time between those two performances, his profile had grown significantly – thanks in part to his “provocative” hip gyrations, showcased nationally on The Milton Berle Show, which brought about frenzied responses from both teenage girls and censorship advocates.

By today’s standards, Elvis’s moves would be considered tame, possibly even boring. But in the conservative climate of the mid-‘50s, his performances were frowned upon by many – including some here in Jacksonville.

Elvis planned to come to town for a series of six shows over two days – August 10 and 11, 1956 – at Florida Theatre where he would perform hits like “Heartbreak Hotel” and “Hound Dog” and would be joined by The Jordanaires, Phil Maraquin, Frankie Connors, the Blue Moon Boys, and more. When he arrived in Jax, however, he was greeted by local judge Marion Gooding who ordered Presley to remove his signature move from his act – or face immediate arrest during the show. Ironically, the judge’s objections – as well as those of local church groups – only served to elevate the hype surrounding Elvis Presley’s shows, all six of which were to be performed in front of sold-out crowds.

Sure enough, Gooding was not bluffing. He showed up to each show, along with local police officers ready to act on an arrest warrant that was issued by the judge in the event things went awry.

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Presley, not looking to cause trouble, didn’t shake his hips at all – though he did reportedly wiggle his finger as a sly alternative and dedicated the final song of his show, “Hound Dog,” to the judge.

The shows went on without a hitch and Elvis Presley escaped Jax without arrest.

The incident helped add fuel to Presley’s meteoric rise to stardom. Just under a month later, Presley performed to an audience of 60 million viewers on The Ed Sullivan Show, and his status as a pop culture icon was cemented.

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The Coastal is a local magazine in Jacksonville, FL, founded in 2015 to bring you stories about the past, present, and future of the First Coast.

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Comments 3

  1. Pingback: Daily Elvis: March 25 | Our Daily Elvis
  2. Richard Bowers says:
    3 years ago

    Elvis did not play at the Gator Bowl in 55. He played as part of a country music show at the Myrtle Avenue Ballpark,now called JP Small boypark.

    Reply
  3. Pingback: A Brief History of the Florida Theatre – The Coastal

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