Spring ’18 Issue Available

The Coastal Spring 2018 Issue
Southbank Riverwalk looking toward The Strand, downtown Jacksonville, FL
First Coast Flashback

Southbank Riverwalk: What Could Have Been

The Southbank Riverwalk that runs along the southern bank of St. Johns River in the southernmost section of downtown Jacksonville offers some of the city’s best views, both for tourists and residents.

It was envisioned by Jake Godbold, who served as the city’s mayor for much of the 1980s. A master plan for the project was developed by Perkins & Perkins Architects, and it was constructed in the mid-‘80s.

But, as has too often been the case in Jacksonville’s history, what ended up being built differed significantly from the original vision.


The original rendering for the 1.2-mile stretch of riverfront property featured a mix of open-air space, retail, restaurants, and event space.

The space between the Acosta and Main Street bridges featured a massive open-air recreation space in between the Museum of Science & History and the existing restaurant Diamond Head Lobster House. The roundabout near the Prudential building would have been adorned with a decorative sculpture.

An amphitheater seating 3,000 would have faced the river next to the recreation space. And next to that, an aquarium and ship museum were proposed along the west side of Main Street Bridge.

A massive shooting water fountain resembling Friendship Fountain was proposed, and the existing fountain would’ve been removed.

A walkway underneath the Main Street Bridge would connect you to the other side and would have also featured a small sidewalk café.

Under the Main Street Bridge, Jacksonville, FL
If things had panned out, there’d be a sidewalk cafe in this photo

On the east side of the walkway, there would be more open-air space for both events and relaxation. Four pavilions would have provided concession space as well as public restrooms.

And most interestingly, the east side was also set to feature an open-air marketplace – like Riverside Arts Market, but twenty years before RAM launched.


When the full stretch of the Southbank Riverwalk was built out, several of those proposed features were absent.

A parking lot for the marina ate up much of the proposed west-side recreation space.

Friendship Fountain was refurbished instead of being removed, and a later project would add what became River City Brewing Company on land that was previously a part of Friendship Park. MOSH also ended up expanding its campus around the same time.

The open-air pavilions never generated the activity that was expected, and the “open-air marketplace” turned into just a few kiosks that were rarely occupied.

Southbank Riverwalk, Jacksonville, FL
Much of the open space around the Southbank is underutilized

The aquarium was never built, nor was the maritime museum – although Jacksonville Maritime Museum did briefly operate in a kiosk on the Riverwalk in the ‘90s in between stints at the Landing.

A Navy memorial was installed on what was originally planned as green space on the eastern side.

The under-bridge café, amphitheater, and defining sculpture for San Marco Blvd. also never came to fruition.

We ended up with a relatively plain boardwalk, absent of the defining features initially proposed – though admittedly offering some great riverfront views.

In the past decade, Riverwalk replacement projects have dramatically improved the aesthetic value of the walkway, replacing aging wooden planks with concrete and brick paths and adding modern lighting and fixtures.

But there’s still a very limited amount of things to do along the Southbank Riverwalk – and new developments along the river have done little to incorporate the Riverwalk or to offer destinations for pedestrians.

Chart House, Jacksonville, FL
Chart House is one of the few things along the Southbank that you can access from the Riverwalk

Future developments may help change this, of course. Once The District is developed, the city plans to extend the Riverwalk in a loop around the project to connect it to the Fuller Warren Bridge Shared Use Path that’s currently being built.

But for now, Southbank’s Riverwalk stands as a cautionary tale for ensuring that projects deliver on what they propose.

1 Comment

  1. They definitely fell short in execution. Even the recent renovations were done poorly. Like pointed out before by many, there’s not space on the riverwalk to ride a bike, jog, walk a dog, push a stroller, or even sit at any of the benches provided there.

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The Coastal
The Coastal is Jacksonville's newest magazine, founded in 2015 to provide news, reviews, and things to do for young people on the First Coast.